Case Study > Leland Blue
Freelance
@ Leland Blue
Indie-Pop Band
Know-How
2021
2022
Leland Blue is an Indie Pop Band with over 52,000 M. Listeners
The band is a Family affair, made up of 3 brothers mixing and producing indie-pop americano synth music. They have amassed a following of 52k monthly listeners in the past few years and are now looking to grow their reach exponentially
Request
"We want to match our growing presence with a visual identity that complements our personality and current music style progression."
Deliverables
Wordmark
View Process
2022
Today
EPK Website
View Site
View Process
2022
Today
Wordmark > Process
Leland Blue is an Indie Pop Band with over 52,000 M. Listeners
The band is a Family affair, made up of 3 brothers mixing and producing indie-pop americano synth music. They have amassed a following of 52k monthly listeners in the past few years and are now looking to grow their reach exponentially
1. Art Direction
Constructing a visual narrative around their values and cultural associations.
Moodboard
2. Sketches & Iterations
Experimented with developing an off-beat display type form that plays into their style request.
Iteration 1
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Iteration 2
Iteration 3
Iteration 4
Iteration 5
Iteration 6
3. Final Treatment
A neo-nostalgic form evoking classic American rock aesthetics melded with new wave sensibilities.
Wordmark Design
Wordmark Analysis
4. Mock-Ups
Showcasing the wordmark as a final package presentation.
Outdoor Advertising
Print
Outdoor Advertising
